DTI-Region 5 moves towards Geographical Indication (GI) for “Bicol Pili”

Bicol "Pili Nut"

Press Release (11 January 2012)

DTI Legazpi City – The Department of Trade and Industry Regional Office 5 in partnership with the Intellectual Property Office Philippines (IPOPHL) is moving towards registering GI for “Bicol Pili” as part of its developmental approach in the use of industrial property for the total development of the pili nut industry.

Geographical Indication identifies a good as originating in the territory (or a region) or locality in that territory.  It is also a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that place of origin.  Most commonly, a geographical indication consists of the name of origin of the goods.  Famous example: CHAMPAGNE is used exclusively for French Wines from the Champagne province of France.

GI is a powerful intellectual and economic asset not only of the region but also of the nation as it leverages products to compete globally.  It is a valuable marketing tool in today’s global economy.  The department’s move towards GI for “Bicol Pili” aims to promote and better protect pili nut in the local and international markets.  This dynamic instrument leads to wider market reach including trade negotiations between and among economies.

Corollary, as pili is indigenous to Bicol, it is also important to build an institution or organization from a cross section of stakeholders of the pili industry, which will eventually own the “Bicol Pili” GI.

IPO Philippines

On January 17, 1:00 P.M., the DTI-5 with the Intellectual Property Office Philippines (IPOPHL) will conduct a Forum on Geographical Indication (GI) for “Bicol Pili”.  This will be attended by stakeholders of the pili industry in Bicol, i.e., farmers, traders, processors, government agencies and NGOs.  The support of multi-stakeholders, especially the private sector is very much important in this endeavor, considering their crucial role in the promotion, development and protection of Bicol Pili.
 (J.R.Berango, DTI 5)

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